What exactly is this site/game ?
This is a free game, it's actually a virtual online game. As you signup, you choose the gender and name of your new simbaby.
You will have to take care of your sim-friend, feed and dress him/her.
You can meet new people, challenge them in a cutie contest.
Shop for toys and food and maybe you will become the number 1 simparent.

Is this a boring game with few actions?
Your new simbaby will have a mind on its own. It will like some food, other food it will dislike. Sometimes your simbaby will start crying, it's up to you to calm her/him.
The more you get to know your simbaby, the more it will evolve and grow up.

What's the goal of this game?
The ultimate goal is having fun. There are lots of options and contests going on, so you won't be bored while taking care of your simbaby.
You can check your rating in the charts to see if you're really good at the game.